localthings as an alternative to Maptive
Maptive is aimed at mapping and analysing your own data: territories, routes, heat maps, segmentation. localthings is aimed at the map your audience actually visits. Which one you need depends on who the map is for.
- Maptive is built around analysis of your own spreadsheet data; localthings is built around the map your visitors see.
- If the map is for an audience rather than for internal analysis, localthings is the closer fit.
- You import the same spreadsheets and publish as a link or an embed.
- Free to start; a custom domain and removing our branding are in the paid plans.
localthings vs. Maptive
A factual comparison on the points that matter to most people.
| Feature | localthings | Maptive |
|---|---|---|
| Free to start | Trial | |
| No code required | ||
| Built for public-facing maps | Secondary focus | |
| Your own colours and logo | Limited | |
| Rich location cards with photos | Limited | |
| Territory and route analysis | ||
| Heat maps and clustering | ||
| Bulk import from CSV / Excel | ||
| White-label on your own domain | On Premium | Limited |
When Maptive is the right call
When the map is an analysis tool for your own team — territory planning, route optimisation, clustering and heat maps over your customer data. Those are real capabilities and localthings does not try to replace them.
When localthings fits better
When the map is public-facing and part of your brand: your colours and logo, category filters, rich location cards, embedded on your own site or published on your own subdomain. Fewer analysis features, far more attention to what a visitor sees.
Build this yourself in Studio
Studio opens straight in your browser. You only need an account once you want to save or publish your map.
Frequently asked questions
Does localthings do route optimisation or heat maps?
No. Those are analysis features aimed at internal use, and they are genuinely where Maptive is stronger. localthings focuses on the map your visitors see and interact with.
Which one should I pick?
If the audience is your own team and the goal is analysis, pick a tool built for that. If the audience is your customers, visitors or residents, pick the one built for a branded public map.
Can I use both?
Some teams do: analysis in one tool, the public map in another. Both import from the same spreadsheet, so you are not maintaining two data sets by hand.
What does localthings cost?
Free to start with one map and up to 100 locations; paid plans are per map.